Private label vitamin and supplement companies often begin with a limited number of products and gradually expand their product lines. As production grows, packaging can become one of the most important areas to automate. Natronics Equipment provides automatic counting, filling, capping, sealing, labeling and bottle-handling equipment for vitamin and supplement manufacturers looking to improve production capacity and build or expand an automated bottling operation. Whether you're packaging tablets, capsules, softgels, gummies or liquid supplements, the equipment can be selected around your products, bottles, production requirements and number of SKUs.

Private label manufacturers can operate very differently from companies producing a single product. A growing private label operation may need to package multiple vitamin products, multiple supplement formulas, different tablet counts, different capsule counts, different bottle sizes, different labels and different product formats.
This makes flexibility an important consideration when selecting packaging equipment. Natronics Equipment can help private label manufacturers evaluate equipment configurations based on their products and production requirements.
Different supplement formats require different counting or filling technologies.
Automatic tablet counters can count a programmed quantity of tablets and transfer them into bottles.
Explore Tablet Counters →Automatic capsule counting equipment can count capsules and transfer them into bottles for downstream capping, sealing and labeling.
Explore Capsule Equipment →Softgel counting equipment can be incorporated into automated packaging systems for vitamin and supplement products.
Explore Softgel Equipment →Gummy products may require specialized counting equipment based on their size, shape and physical characteristics.
Explore Gummy Equipment →Liquid supplements require an appropriate filling technology based on the product, fill volume, bottle and production requirements.
Explore Liquid Filling Equipment →A private label supplement bottling operation can combine multiple pieces of equipment into a coordinated production line. A typical process may include:
The exact equipment configuration depends on the product, bottle, production requirements and desired level of automation.
Private label manufacturers frequently manage multiple products and packaging formats within the same facility. For example, one operation may package 60-count vitamin bottles, 90-count supplement bottles, 120-count tablet bottles, 30-count capsule bottles, softgel products, gummy supplements and liquid supplements — all from the same production floor.
The packaging equipment should be selected around the products and formats being produced. When multiple SKUs are involved, manufacturers should consider product compatibility, bottle formats, count requirements, fill volumes, changeover requirements, production speed, available floor space and future production growth.
Private label companies may not need the same production capacity when they launch their first products as they will several years later. Equipment decisions should therefore take both current production requirements and anticipated growth into account. Depending on the operation, manufacturers may begin with individual automated machines and later integrate additional equipment into a more complete production line.
A packaging system can potentially include:
Product Counting & Filling: tablet counters, capsule counters, softgel counting equipment, gummy counting equipment, liquid filling machines
Bottle Handling: bottle unscramblers, bottle infeed systems, conveyors, accumulation
Bottle Closure: automatic capping machines, induction sealers
Packaging: labeling machines, coding equipment, product insertion equipment
For manufacturers with sufficient production volume, individual packaging machines can be integrated into a complete automatic bottling line. These are examples of possible configurations — the actual equipment selection should be based on the product and packaging requirements.
See our automatic bottling lines and complete bottling line pages for full configurations, or explore vitamin & supplement bottling lines in more detail.
When evaluating packaging equipment, consider more than the machine's maximum listed capacity. Important considerations include:
Product: What are you packaging?
Product Format: Tablet, capsule, softgel, gummy or liquid?
Count or Fill: How many units go into each bottle, or what fill volume is required?
Bottle: What bottle size, shape and material are being used?
Production: How many bottles per minute are required?
SKUs: How many products and packaging formats will the line handle?
Existing Equipment: Do you already have equipment that should be incorporated into the new system?
Automation: Which parts of the packaging process are currently manual and which do you want to automate?
Facility: How much production space is available?
Future Growth: Will production volume or the number of SKUs increase?
To help us recommend the appropriate equipment and line configuration, provide as much of the following information as possible. If you're not sure about the exact equipment or configuration, that's okay — send us the information you have and we can help determine the appropriate equipment and layout for your application.
As a private label business grows, packaging requirements can change. A company may start with a limited number of products and later add new vitamin formulas, additional supplement products, new bottle sizes, larger production runs, additional product formats, more customers and more private label SKUs.
Planning the packaging system around both current and future requirements can help manufacturers make better equipment decisions. Natronics Equipment can help evaluate individual machines as well as complete automated packaging configurations.
Automation can help manufacturers:
✓ Increase production capacity
✓ Reduce manual bottle handling
✓ Improve production consistency
✓ Automate repetitive counting and filling operations
✓ Connect multiple packaging processes
✓ Build a more scalable packaging operation
The appropriate equipment depends on the specific application.
The equipment required depends on the product and packaging process. A typical operation may require tablet or capsule counting, softgel or gummy counting, liquid filling, capping, induction sealing, labeling, bottle handling and conveying equipment.
Potentially, depending on the products, bottle formats, counts, fill volumes and equipment configuration. Multiple SKUs should be considered when selecting the equipment and line layout.
Natronics Equipment can help evaluate the equipment required for a complete automated bottling system based on the product, bottle, production requirements and facility.
Useful information includes the product type, product size, count per bottle or fill volume, bottle size and material, desired production speed, number of SKUs, existing equipment, desired automation level, available room size, room layout and desired line direction.
Depending on the equipment and application, existing machinery may be incorporated into a new packaging system. Provide information about existing equipment when requesting a line configuration.
Tell us about your products, bottles, production requirements and facility. Natronics Equipment can help you evaluate the equipment required for your private label bottling operation.